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Alcance Media Group | hispanic car buyers | multicultural automotive marketing | spanish auto advertising

Reaching Hispanic Car Buyers

by Chris Stanley | Jan 14, 2020 | Business, English, Marketing, U.S. Hispanic

While the numbers may vary (one projection is that the Hispanic market will represent $1.7 Trillion buying power by 2020), the consensus is that the Hispanic market is massive, and therefore the influence of Hispanic car buyers is a major opportunity for any...
Latin American elections 2019

Latin American elections 2019

by Chris Stanley | Apr 16, 2019 | Business, Latin America, Marketing, Politics

2019 Elections in Central & South America: Improvement or Status Quo? On the heels of the 2018 elections that brought Colombia’s (Ivan Duque), Mexico’s (AMLO Andres Manuel Lopez Obrador) and Brazil’s (Jair Bolsonaro) new leaders to the top post...
Latino Participation in Winter Sports

Latino Participation in Winter Sports

by Chris Stanley | Mar 9, 2019 | Business, English, Lifestyle, Marketing, U.S. Hispanic

Latino Participation in Winter Sports Why the ski industry needs more Hispanics skiers and riders. In looking at the importance of key multicultural populations on winter sports and the impact they have on the ski industry, one group stands out as being poised to...
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  • What is Juneteenth?
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  • Financial habits and needs of the US Hispanic population
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Recent Posts

  • Travel Insights: U.S. Hispanics to Latin America
  • What is Juneteenth?
  • Importance of Voters with Latin American roots on U.S. elections
  • Financial habits and needs of the US Hispanic population
  • Latin America’s Electoral Agenda for 2022

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