The Guarani Farming System Inside the Jungle

The Guarani had a farming system that required frequent moves. Their farm fields were located inside the jungle, sheltered from the winds.

Hispanic Health Insurance Roulette

Health Insurance for the Hispanic | Latino Segment
As health insurance companies as well as government health exchanges compete across the country for enrollment, multicultural and specifically the Hispanic audience is key

Adjusting automotive marketing to serve the US Hispanic population

In 2018, the renowned marketing magazine “The Marketing Insider” projected that the number of cars purchased by the US Hispanics will double between 2010 and 2020. To no surprise, their projection was right.

Corona Beer: Victim of Spam Marketing

Corona beer is one of the victims of spam marketing. Its name has been linked to Coronavirus and has brought bad consequences.

5 Costume Ideas of Hispanic Origin

Every year, Halloween stores sell many different kinds of costumes. Take a look at these ideas and get inspired by some of the most traditional characters of Hispanic Origin.

What is Juneteenth?

Juneteenth is also known as “Freedom Day” or “Emancipation Day”, and the word origin is a combination of June and nineteenth.

What is Juneteenth?

What is Juneteenth?

Juneteenth is also known as “Freedom Day” or “Emancipation Day”, and the word origin is a combination of June and nineteenth.

Drones and the Hispanic Community

The size of the US Hispanic community is not only important from the politic, social or health perspective. This huge group of people are also shaping the communications in other surprising areas such as drones.

Latest Posts

Who are millennials?

Who are millennials?

They are born between the early 1980s to the mid 1990s or early 2000s, so many young adults nowadays would define themselves as millennials.

Latin American elections 2019

Latin American elections 2019

2019 Elections in Central & South America: Improvement or Status Quo? On the heels of the 2018 elections that brought Colombia’s (Ivan Duque), Mexico’s (AMLO Andres Manuel Lopez Obrador) and Brazil’s (Jair Bolsonaro) new leaders to the top post in Latin America

Political Outreach to Hispanic Voters – HELP

Political Outreach to Hispanic Voters – HELP

Presidential candidates showing ineptitude in reaching out to Hispanic voters.Reaching Hispanics in language can have numerous pitfalls that even pose a challenge for native Spanish speakers, but the errors being made by political candidates for the top job in the U.S. is an impressive show of laziness.

Video, importance of the Hispanic market

Video, importance of the Hispanic market

Audiences are in constant evolution and one of the most dynamic is the US Hispanic. This market is rapidly developing specially from the video perspective.

Automakers Focus On Hispanic Consumers

Automakers Focus On Hispanic Consumers

How marketers are trying to impact this or other audiences? Well, using new high-end technologies like 360-degree videos, even in the launch of the new models.