Hispanic Heritage Month
National Hispanic Heritage Month honors the culture, heritage, and contributions of Hispanic Americans each year. The event began in 1968 when Congress deemed the week including September 15 and 16 National Hispanic Heritage Week to celebrate the contributions and achievements of the diverse cultures within the Hispanic community.
Today is Tequila Day, 4 recipes to celebrate this day
Everybody knows that Tequila is from México but probably, not everybody knows that tequila is an alcohol distilled from the agave plant.
Travel Advertising in North America
Travel industry is one of the most important engines of the economy for any country, particularly, because it moves many other businesses and industries at the same time and is a primary driver of economic growth and job creation in the United States.
Hispanic Health Insurance Roulette
Health Insurance for the Hispanic | Latino Segment
As health insurance companies as well as government health exchanges compete across the country for enrollment, multicultural and specifically the Hispanic audience is key
Latest Posts
Political Outreach to Hispanic Voters – HELP
Presidential candidates showing ineptitude in reaching out to Hispanic voters.Reaching Hispanics in language can have numerous pitfalls that even pose a challenge for native Spanish speakers, but the errors being made by political candidates for the top job in the U.S. is an impressive show of laziness.
Video, importance of the Hispanic market
Audiences are in constant evolution and one of the most dynamic is the US Hispanic. This market is rapidly developing specially from the video perspective.
Automakers Focus On Hispanic Consumers
How marketers are trying to impact this or other audiences? Well, using new high-end technologies like 360-degree videos, even in the launch of the new models.
Latino participation in winter sports
While the ski industry does need to do more to draw Hispanic families to the resorts, there are already some key factors that make that easier than with other multicultural groups.
Reaching Hispanic Car Buyers
Each market is different, even when looking at the Hispanic market. The local market in Miami is quite different than the markets in San Francisco, New York or any other. There are numerous factors including language (Spanish versus English), to cultural backgrounds and differences in country of origin or individuals or family (U.S. born, 3rd generation is different from 1st generation family recently arriving from Guatemala) can be significantly different. These are the details that local/regional dealerships understand.
Working remotely from Chile, Part II
Second working day and I found an excellent place. In the neighborhood of Providencia, east side of the city of Santiago de Chile.